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General Investment Account (GIA)

Go beyond your ISA; invest an unlimited amount with a General Investment Account. Quick to set up and easy to manage, your GIA can help you achieve your long-term goals

Apply for a GIA
Transfer a GIA

What is a GIA?

A General Investment Account is a flexible account that allows you to hold a variety of investments. It's different from ISAs in two key ways:

  • There's no limit on how much you can invest
  • It doesn't come with the same tax benefits.

But just like an ISA, you can invest in Funds, Shares, Investment Trusts and ETFs. It's also quick to set up and you can manage it online with our easy to use tools. And remember, just like any investment, its value can go down as well as up, so you might get back less than you invest.

GIAs are our second most popular account type. Take a look at our quick guide below to see if it's the account for you.

Is a GIA right for you?

Right for you if:
You’re over 18 and a UK resident
You’ve used up your annual ISA allowance
You want to invest an unlimited amount
Wrong for you if:
You want to invest in a tax efficient vehicle
You’re uneasy with any market volatility
You need the money in the short term
Apply for a GIA
Transfer a GIA

If you still have questions, take a look at our GIA frequently asked questions

gia overview charges savings calculator frequently asked questions apply for a gia transfer a gia
No limit on how much you can invest
Ideal if you’ve used up your annual ISA allowance
Start with as little as £25
Invest in Funds, Shares, Investment Trusts and ETFs

Investment options

You can invest in a wide range of options that reflect your goals and appetite for risk.

Funds

This is a pool of money from many investors, managed by a professional Fund Manager.

Shares

Shares are units of a company’s value that change according to stock market fluctuations.

Investment Trusts

These are listed on the stock market; with Shares invested in a variety of different assets.

ETFs

ETFs are listed on the stockmarket; typically they track the performance of an index.
Read about our investment options

Related content

: explore

See your potential options by searching our range of Funds, Shares, Investment Trusts and ETFs.

Find out about : explore

: play

Test out potential investments without any financial commitment.

Find out about : play

Insights

Read our updates for commentary on the performance of the markets.

Find out more

Willis Owen Limited does not offer or provide advice as to the suitability of investments, if you are unsure whether an investment is suitable for you or require advice you should obtain expert financial advice.

Past performance of an investment is not a guide to future performance, the value of investments or income from them may go down as well as up. You may not necessarily get back the amount you invested.

Willis Owen Limited is authorised and regulated by the Financial Conduct Authority under reference number 121261. Registered in England No.3283706, Ground Floor, 507 (Unit 2), Centennial Business Park, Elstree, WD6 3FG.

The information and content of this site is intended for UK consumers.