Own your
financial future

Own your
financial future

Help with investing

Getting your head around investing can seem daunting, but with a little help you can quickly feel confident about investing.

Learn more

Find investment solutions

From using our investment solutions to building your own portfolio, get started with as little as £25.

Explore your options

Looking for cash savings

Compare interest rates across notice and term deposit accounts from our partner banks, and start saving today.

More on cash savings

Why Willis Owen?

Since 1982 we've been helping people take their first step into their financial future. We know how important it is to get the individual help you need.


Here to help

Feel free to get in touch with our friendly Customer Service Team online or on our free phone number to answer any queries.


Simple online platform

Review and manage your investments, with a wide range of investment options to choose from on our secure platform.


Expert insights

Our research team use their years of expertise to produce useful articles that are easy to read and understand.

WO Awards

Our reviews on Feefo

Getting started is as easy as 1, 2, 3

We know that experience is the one thing you can’t buy. So although we are not able to offer personal advice, we’ll give you all the help we can and the tools you’ll need to shape your own financial future.

1: Select the best account to
help you acheive your goals

Whether you want to make the most of the ISA allowance or take care of your retirement with a SIPP, you can find an account right for you.

2: Add investments to your account

We offer both ready made solutions and research tools to enable you to build and manage your investments.*

3: Open an account

Open an account and purchase your selected investments. You can also contribute via Debit Card or setup a regular Direct Debit.

* You can skip Step 2 and add investments to your account later, when you have finished your own research.

ISA Guide

ISA Guide 2020

In our ISA guide this year, we share our investment ideas as well as our thoughts on markets where we believe there are opportunities for investors. Some articles in the guide include:

  • Featured funds - a list of our favoured income, growth, passive and ethical funds
  • Fund best sellers - take a look at our top 10 best selling funds for 2019
  • In a world of low interest rates, we explore the areas where investors can look for income
Download ISA Guide

Investment accounts

What our customers say

I really value the telephone service from Willis Owen, as a technophobe I find many companies try to avoid anyone talking on the phone. For complex investment issues, for me it is essential - keep it up

David, Swindon

Excellent service from Willis Owen but liked Gemma's interpersonal skills and product knowledge plus the willingness to chase up third party and find the stage my transaction was at. Top marks Willis Owen and thank you for great service over a number of years..

Edward, Burnley