The General Election and your investments

Posted by Jason Chapman in Market commentaries category on 15 Apr 15

There are less than 30 days to go until polling day and uncertainty about who will win the battle for Number 10 is only increasing. One of the big questions this poses is: are we in for another coalition government? If we are, will that affect our attitudes towards savings, pensions and investments? And if so, how?

We commissioned a leading national polling firm to find out. The results show that of all the possible outcomes, people in the UK feel a Tory-led government will be best for their savings and investments come May.

  • 41% of the UK population thinks that the best outcome for people with savings, pensions and investment would be a majority Government of either Blue or Red.
  • Support for a Tory Government was slightly higher (22%) than Labour (19%)
  • But lots of people are unclear – nearly four in ten people (39%) answered that they don’t know who would be best or haven’t thought about it.

A majority Government of either colour is clearly a lot more popular than a Coalition outcome. However, it’s striking that that nearly four in ten people either don’t know or haven’t given any thought to the issue. Could this be a sign of voter apathy? Either way, it suggests all parties have some way to go in terms of explaining how their policies will make a difference to people’s lives.

Regionally, the results support the much-cited North-South political divide. Support for a Conservative majority Parliament was highest amongst those in the South East region (30%). Meanwhile, 27% of people in the North felt that the best outcome for people with savings and investments was a Labour majority outcome.

Interestingly, support for a Conservative or Labour-led Government is very close in Wales, with 17% of the Welsh expecting better savings, pensions and investment prospects with a Conservative majority and 16% expecting better things with a Labour majority.

Results are also close in London, but the Conservatives just clinched it with one in four (25%) Londoners expecting a better savings outcome under a Tory majority and 21% of people in London expecting better with a Labour majority. With a large proportion of the electorate residing in the capital, there’s no doubt that London will be a key election battleground.


Which General Election outcome do you think would be best for your savings, pensions and investments? We want to find out your opinion. You can let us know by taking part in our poll below, simply select the outcome that would best suit your investments: 

Majority Government:
Conservative Majority   Labour Majority    
Coalition Government:
Conservative-led Coalition   Labour-led Coalition    
Minority Government:
Conservative Minority   Labour Minority    
Something else entirely
Other   Don't Know   Not thought about it

Opinium Research conducted an online survey from the 13th to 16th February 2015, amongst 2,001 UK adults aged 18+. Results have been weighted to nationally representative criteria.

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